Profile:
The first Special Olympics World Games in MENA, welcoming 7,500+ athletes from 200 nations. We were brought in two years before the Games to build the digital presence from scratch.
Preview:
Before the world knew what was coming, we built the channels that would carry the story.
What we did:
We launched the social media channels, defined the strategy, and led content development from 2017 onward, giving audiences a real look at what the Special Olympics stands for.
Our Role:
Social media strategy, channel setup, content development, and community management in the two-year lead-up to the Games.
Facts:
- 7,500+ athletes
- 200 nations
- 24 sports
- 2 years of channel-building before opening day