A Full-Service Sports Agency

We are a strategic consultancy specialized in providing a portfolio of sports advisory and services to organizations in both the private and public sector across the Middle East.

Who We Are

Founded in 2016, ForwardSports was built by professionals with deep experience across the Middle East’s sports landscape.

Our purpose has always been simple:
to bring clarity, intelligence, and cultural understanding to the complex intersection of Sports and Entertainement.

Today, we serve organizations across the region as a trusted sports consultancy, blending strategic insight, operational experience, and an understanding of the cities and cultures that define MENA sport.

Projects Delivered: Our Track Record

Since 2016, we’ve partnered with sports federations, corporate brands, hospitality groups, and government entities to execute measurable sports initiatives across all seven Emirates and neighboring Gulf markets.

Projects Completed

95 +

Active & Past Clients

Specialized Service Verticals

Offices

Operations across Middle Eastern countries

0 +

Incremental Revenue & Value Generated for Clients

195 M+

What We Are Passionate About

Our focus is on delivering strategic insight, cultural understanding, and meaningful partnerships that create measurable impact across the Middle East.

Project Management

Your projects are strategic investments. We bring methodical planning and transparent communication to ensure every initiative delivers the impact and value you expect.

Consultancy

As sports enthusiasts and experienced consultants, we collaborate closely with clients, understanding their vision and challenges through research-driven insights, delivering tailored strategies and recommendations grounded in deep industry expertise.

Sports Clubs & Facilities Management

Your facilities are assets, not just buildings. We provide strategic management and optimization services that improve performance, reduce costs, and create environments where people thrive.

Sports Tourism

Our Sports Tourism Service creates immersive, seamless journeys combining major sporting events, local culture, landmarks, and activities, delivering expertly planned travel experiences that inspire connection, excitement, and unforgettable sports-focused memories.

Marketing

At our core, we combine sports passion with marketing expertise to deliver innovative, results-driven strategies, working closely with partners to create bespoke campaigns aligned with brand goals, values, and objectives.

Corporate Sports

We believe sport transforms workplaces, aligning programs with your goals and values to deliver tailored team-building, wellness, and events that foster inclusive culture, engagement, and measurable organizational impact companywide success.

Event Management

Great events start with clear purpose. We help you design gatherings that align with your strategy, manage the complexities behind the scenes, and deliver experiences that resonate with your audience and support your organizational goals.

eSports Management

Our eSports Management Service empowers talent through holistic, strategic support—overseeing careers, branding, events, and fan engagement—allowing players to focus on performance while we manage business, growth, and representation.

CSR Management

We help you turn values into action. Our CSR programs are designed to create genuine community impact while strengthening your organizational reputation measurable, meaningful, and aligned with your goals.

Sports Tech Solutions

Stay ahead with technology that works for you. We provide strategic guidance on digital innovation, data systems, and tech infrastructure, so you can focus on delivery while we handle the complexity.

Why Choose Us

At Forward Sports Consultation, we stand out as a leading sports management consultants in the Middle East and North African regions for several compelling reasons. Our unwavering commitment to excellence, industry expertise, and personalized approach set us apart from the rest.

Strategic Expertise

Regional Insight

Proven Execution

Our Mission

To empower institutional leaders across the Middle East with strategic clarity and operational excellence. We deliver disciplined advisory and execution that transforms ambitious goals into measurable, lasting value.

Expert Team

The Forward Sports team is comprised of highly experienced professionals and academics from the sports and entertainment sectors providing their consultation.

Mansour Abdulla

Founder & Managing Director

Ahmed Al-Mansoori

Director of Strategy & Advisory

Layla Hassan

Head of Operations & Partnerships

Trusted by

Trusted by Middle East Sports Leaders

Ahmed Al Zaabi Sports Marketing & Event Activation

"We partnered with them to revitalize fan engagement for the Dubai International Sports Conference. Their deep understanding of local audience behavior—combined with data-driven digital campaigns—delivered a 68% increase in qualified attendee registrations and 40% higher social media engagement versus previous editions. They don't just execute; they think like sports insiders."

Sarah Mitchell Corporate Sports & Wellness Programs

"As a bank with 5,000+ employees across the UAE, we needed a wellness program that respected cultural diversity while driving genuine participation. Their 'Fit Together' initiative—blending football tournaments, yoga sessions, and traditional Emirati sports—achieved 76% employee uptake in Year 1 and reduced reported stress levels by 31%. HR metrics have never looked better."

Khalid Al Mansoori Sports Tourism & VIP Hospitality

"For the 2024 Abu Dhabi Grand Prix, they designed and managed our premium sports tourism packages for international guests. Their attention to logistical detail—from airport transfers to exclusive paddock access—resulted in a 92% guest satisfaction score and 38% repeat bookings for 2025. They understand what luxury sports travelers truly value."

Fatima Al Hashimi eSports Talent Management & Brand Development

"When we launched our national talent development program, we needed partners who understood both gaming culture and professional sports management. They structured our athlete onboarding, secured three major brand partnerships within six months, and elevated our athletes' media presence. Today, two of our players compete at international championship level—a first for the UAE."

Rajiv Mehta Sports Facilities Management

"Managing a world-class golf facility requires balancing member expectations, maintenance excellence, and commercial growth. Their team conducted a thorough operational audit, implemented a predictive maintenance system, and redesigned our junior development program. Within 10 months, we saw a 22% increase in membership renewals and a 15% reduction in facility downtime."

Dr. Mohammed Al Qasimi Sports CSR & Community Programs

"Their 'Sports for All' initiative in Sharjah's underserved communities demonstrated rare cultural sensitivity and execution discipline. They trained 45 local youth as sports ambassadors, engaged 3,200+ residents across 12 neighborhoods, and built sustainable partnerships with schools and mosques. This wasn't charity—it was community ownership."

Lisa Chen Sports Marketing & Sponsorship Activation

"We engaged them to activate our partnership with a major UAE football club during Ramadan. Their culturally nuanced campaign—featuring local athletes, mosque-based fitness sessions, and limited-edition product drops—drove a 54% lift in regional e-commerce sales and earned organic coverage across Khaleej Times and Sport360. They bridge global brands and Gulf audiences authentically."

Omar Khan eSports Management & Event Production

"As a startup in a crowded market, we needed credibility fast. They managed our player contracts, negotiated our first venue partnership with Dubai Mall, and produced our inaugural tournament with 1,200+ live attendees. Within eight months, we secured AED 1.2M in seed funding—investors specifically cited our professionally managed operations as a key factor."

Blog & Article

Insights, analysis, and updates on sports, strategy, and industry trends across the Middle East.