Profile:
Nike’s global talent search, giving young players a shot at training at FC Barcelona’s facility. We ran the regional scouting leg and traveled with the selected players to Spain.
Preview:
Three players from our region competed among the world’s best young footballers. We found them, selected them, and documented the whole journey.
What we did:
We scouted across four countries, selected three regional finalists, then spent a week in Barcelona producing content around their experience at the Final 100.
Our Role:
Regional talent scouting with Nike Middle East, player selection, and content production throughout the week at FC Barcelona’s training ground.
Facts:
- 4 countries scouted
- 3 regional players selected
- 100 finalists from around the world
- 1 week at FC Barcelona’s training facility